INNOVATIVE
SERVICES
OFFERING MORE SUSTAINABLE FASHION
Our goal is to meet customers’ expectations as closely as possible, to offer them the choice of a more sustainable fashion and to contribute to their well-being. Thanks to the development of the service economy and the growing popularity of second-hand clothing, our brands are constantly trying out new services.
- Our shoe makeover service restores the appearance of shoes and offers care tips and recommendations.
- Reconditioning, which takes place in our plant in Montjean-sur-Loire, extends their life expectancy
- Second-hand gives our products a second life
- Our rental service promotes a different consumer approach
Our innovative actions
CLAQUETTES MARKET: A CONCEPT THAT ROCKS
Drawing on their expertise as shoemakers, our brands Eram, Bocage, and Mellow Yellow have created Claquettes Market, the French marketplace dedicated to second-hand shoes.
Available online or in stores, our customers have the choice:
- Sell their shoes independently on the website www.claquettesmarket.com; or
- Be assisted by our in-store teams and enjoy an exclusive service: refurbishing the pairs, listing them for sale, and shipping the shoes – our teams take care of everything! This service is available in over 60 Eram and Bocage stores!
Claquettes Market also offers our customers the opportunity to access a wide range of second-hand shoes at affordable prices.
L’ATELIER BOCAGE, THE FIRST SHOE RENTAL SERVICE
Thanks to a subscription system, Bocage customers have the opportunity to change their shoes every two months. The customer chooses a pair of shoes in store or on the website and two months later brings them back to select a new pair. The rented shoes rented are reconditioned in our La Manufacture plant. With this new service, Bocage focuses on use rather than possession by encouraging the reuse of its products.
BOCAGE SHOE CARE SERVICE
Continuing the circular initiatives implemented by the brand for over two years, Bocage is launching a new in-store service to help customers consume more responsibly by extending the lifespan of their shoes. Trained by Les Compagnons du Devoir, our sales advisors can care for shoes of all brands. The shoe care service includes cleaning, reshaping and reducing comfort creases, material care and polishing, and sanitization.
SECOND CHANCE WITH LES TROPEZIENNES BY M.BELARBI
Our brand, Les Tropéziennes by M.Belarbi, has developed Second Chance, a range available on the website that offers new shoes with minor cosmetic defects (alterations in the material, insole, stitching, or embellishments). These products meet quality standards in terms of usage and comfort but until now, they hadn’t had the chance to reach customers’ hands!
